Minsk city hall bans VW new billboards
Atlant-M Fahrzeughandel, VW's official dealer in Belarus, was denied approval for the launch on August 1 of its new advertising billboards. The company was told by the city officials that a mentally ill person was protrayed on the board. "Even after we made some changes in the design, we still failed to have it approved. The true reasons were not communicated to us.
Eventually, we were forced to make a new design. Now it just has the image of a VW car", the Deutsche Welle's Belarus service quotes a Atlant-M Fahrzeughandel spokesman as saying.
"Our German partners have highly evaluated the design and even made it available for all VW marketing officers around the world at their internal web site," says Artion Gancow, a PR manager for Atlant-M Fahrzeughandel. "It means that the Germans have picked it as one of the best advertising projects," reports Charter'97.
Charter'97
Eventually, we were forced to make a new design. Now it just has the image of a VW car", the Deutsche Welle's Belarus service quotes a Atlant-M Fahrzeughandel spokesman as saying.
"Our German partners have highly evaluated the design and even made it available for all VW marketing officers around the world at their internal web site," says Artion Gancow, a PR manager for Atlant-M Fahrzeughandel. "It means that the Germans have picked it as one of the best advertising projects," reports Charter'97.
Charter'97
