Belarusians study British business experience in arts (video)

The creative sphere of the British art does not only entertain but also helps make money, ONT notes.

Uladzimir Karacheuski, director of the Republican Drama Theatre:

"Marketing should also be implemented in culture as well as in industries. We should look for new forms, additional services like producing souvenirs, educational programmes and so on. We also need synthesis, no kind of art can survive alone nowadays.”

Belarusian and British creative people will meet in Minsk at the festival Fun House dedicated to Great Britain in February 2015.

Photo: Fotolia