Search for orange juice pack is Ukrainian company’s advertising action

ERB has found out that the action was invented by Belarusian image-makers. It has nothing to do with the actions of the police. The original advertising action is being conducted by a Ukrainian juice producer “Sandora” in Belarus. Amateurs of orange juice are asked to find an orange juice pack “Sadochok” produced on February 9, 2008. The serial number should be in the range between 101000 and 101050. The people who will find it are promised 2 million roubles. Posters informing about it have appeared not far from Minsk.

The company dealing with the import of juice in Belarus has informed ERB that the action started four days ago. Its goal is to check the work of Belarusian dealers and to advertise the product.

“Sandora” is checking the efficiency of distribution of juice in Belarus. There will be winners in different places. The juice was distributed all over Belarus. So people from different cities should win”.

They also noted that the Ukrainian company has asked to organize the action in 50 cities and towns of the country.

Employees of the main office of “Sandora” situated in Nikolayev informed ERB that the action was being conducted. It has nothing to do with the explosion in Minsk. It was elaborated by Belarusian image-makers.

“It is an advertising action. It was invented by Belarusians”.




Photo by: lahvinovic.livejournal.com