On November 12-13, Minsk will host a fashion show of prestigious Italian brands, told reporters Ambassador Extraordinary and Plenipotentiary of Italy to Belarus Stefano Bianchi. For the fifth time Belarus will be hosting the "Italian Fashion" show, and this year the Belarusian public will see the spring-summer 2016 collection of clothes and accessories of prestigious Italian brands looking to expand their presence on the Belarusian market.
According to the diplomat, the Italian side sees the potential in the Belarusian market and growing consumer interest in the selection of clothing. Bianchi also said that Italian products are in a traditionally high demand in Belarus.
Unlike the previous shows, the current concept of the show features the Total Look concept. It means taking care of the style in the smallest details, starting from hairstyles and finishing with shoes, BelTA reports.