Heineken plans to bring “Dnyaprouskaye” beer to national level

Heineken, owner of the control stock of “Rechytsapiva”, has finished its project of restarting “Dnyaprouskaye” beer trademark.

“Dnyaprouskaye” that used to be a local Homel Region trademark is planned to be distributed on the national level.

The design of the brand has undergone dramatic changes. In particular, a new label has been created. Besides “Dnyaprouskaye”, Heineken is planning to bring a new product to the market soon – “Dnyaprouskaye Strong” containing 6.7% of alcohol.

BelTA